We make brands impossible to ignore.

Funneling traffic into exponential growth

Ed Skip came to us for a UX and color refresh, but a closer look pointed to a deeper challenge: low conversion and limited repeat visits. Rather than focusing on surface updates, we stepped back and reworked the brand and experience. We centered the platform around founder Chelsea Avirett’s journey from education to tech and shaped a voice that feels human and encouraging. We redesigned the site as a guided experience, making it easier to use and giving people a reason to come back. A simple onboarding flow introduced Ed Skip’s offering, captured user preferences, and led into tiered subscriptions, while kickstarting curated job newsletters. A streamlined intake and personalized dashboard made the search process more manageable. The new experience keeps people coming back, creating natural opportunities to upgrade and driving exponential growth for Chelsea and her team.

Carrying the theme through animation

McGraw Hill asked us to create motion design for their 2025 National Sales Meeting. The goal was to take their existing assets and unify the entire event's visual language around the theme "Accelerate." Working closely with their internal team, we transformed their static design system into a dynamic, animated identity that elevated every visual touchpoint, from the hero wall to ambient screens. Using tools like Cinema 4D and After Effects, we created intentional, continuous visuals for large-format LED displays. This work ranged from intricate logo shines and ambient star fields to a looping owl for their ALEKS platform. Our focus was on ensuring the motion was visually engaging and thoughtful, successfully carrying the event's theme with massive impact.

Reframing of DEI

Nova Collective reached out at a turning point. As political pressure pushed many organizations to remove DEI messaging, their positioning was no longer viable. But their mission remained the same: helping people lead and grow through inclusive, ongoing learning. We reframed their story to how we work today: that as AI handles more tasks, human qualities like adaptability, empathy, and good judgment have never been more important. This became the foundation for a new narrative, positioning Nova as a partner in developing thoughtful, future-ready leaders.

From product to brand

The children’s clothing line, Izzy Lee’s came to us with a meaningful symbol, a rainbow that stood for a child born after a stillbirth, but it lacked the ability to connect with a larger audience. We expanded the symbol to encompass all journeys to parenthood: IVF, adoption, and single parenting. We then rooted the brand in Maine, celebrating the Pine Tree State’s sense of wonder and natural beauty of blueberries, lobsters, and pine trees. The brand now connects with greater warmth and purpose, honoring the many ways families are formed while celebrating Maine’s idyllic, healing spirit and sense of childhood exploration. The new product line carries this vision forward, weaving together iconic flora and fauna with subtle rainbow details throughout.